Return on Investment in Events
Return On Investment
Return On Investment. Every business is talking about it. People have a general distrust of experts, and that’s the main reason why we often decide to do everything ourselves. We believe we know better, which often leads to significant losses in both money and time.
You may have decided to do everything by yourself in other life situations, but when it comes to an event, the smartest thing to do is to take the back seat and let a professional handle everything. Planning an event by yourself or allowing someone inexperienced (like one of your employees) to handle the event is often considered as a cheaper and simpler solution that brings a better ROI (Return On Investment) compared to hiring an event planner. In reality, an event, and especially a corporate event, is made up of so many factors that are easy to miss for someone who lacks experience. A professional event planner with the right connections and the right amount of experience will cut your costs. It will also help you achieve a much better ROI that you could ever accomplish without them.
More Experience = Fewer Mistakes
Details are everything. Planning a successful event requires a thorough knowledge of each aspect involved. If you lack experience, it will be easy for little things to slip through the cracks and you will quickly end up over-paying for services.
An experienced event planner already has many years of working on events like yours. They know what might go wrong and they know how to prevent any mistakes from hurting your budget, and your reputation. During planning, an Event Planner will help you hire the best services that fit your budget from an options list.
Staying on Budget and Avoiding Additional Costs
All you need to do is let your Event Planner know what your budget is, and they will handle the rest. A reputable Event Production company will know which expenses are necessary and which aren’t, and will always work within your budget.
At Bright Ideas Events, there are no endless lists of additional costs that never seem to stop adding up. With so many years in the business, we have established trusting relationships with vendors, venues, catering services and various other suppliers required for an event to be successful. We are privileged with discounts and special offers that are unavailable to the public, and we always make sure everything is planned within your budget and with the highest possible Return On Investment.
New Clients and Client Retention
Senior retail executives surveyed by KPMG for a report, claim that customer and client retention is on its way to becoming the most significant driver for their company’s growth in revenue. Having a good product or service isn’t enough. If you don’t show appreciation, sooner or later; your clients will feel that you don’t care about them. According to statistics, customers and clients leave a company mostly because they believe the company doesn’t care about them.
A fabulous event put together by an experienced Event Producer will not only attract many new clients, but it will also leave existing clients and customers feeling appreciated and pampered. A happy client is a returning client, and there is no room for mistakes.
At Bright Ideas Events, we care about creating value for you. Your positive ROI is a sign of our successful planning, so we work very hard on making each of our clients happy. Contact us for a personalized plan!