Using Logos At Events
Nowadays, event producers are often asked to come up with ideas that are ‘outside the box’ and provide unique experiences at their events. As expectations grow, and audiences and clients demand more ‘WOW factor’ experiences, every element of an event must be well thought out and individually tailored to a specific event. One place that event producers can deliver the ‘Wow’ is in where and how they choose to display company logos at events.
Just relying on pull up banners, flyers, and posters display a logo is outdated. Branded goody bags with branded merchandise is no longer a new idea. With the use of interactive technology, new ideas, entertainment, and plenty of creativity, event producers can ensure that company logos are displayed in a variety of ways; some clever or modern and others simply mind-blowing!
Below are a wide range of ‘Bright Ideas’ on how to display company logos at your next event:
INTERACTIVE OPTIONS FOR LOGOS
The use of technology and interactive art has been used at a range of corporate events to engage attendees, while at the same time cleverly displaying a corporate or event logo. These interactive options below are a great way to get guests talking during the event and your client will love the creative way their logo is being presented at the event.
The use of photo booths (both digital and print) at events is growing in popularity, as they offer a great way of displaying corporate logos in addition to giving attendees a keepsake of the event. They provide attendees with an interactive activity during the evening and a great memory of the amazing time they had at the event. The new generation of photo booths not only displays branded logos on the outside of the photo booth, but can also ensure that logos are included on photos, which can then be instantly uploaded and shared on social media. Instant marketing for your client!
Digital Graffiti Wall
Special software and an infra-red spray can allow attendees to draw onto a giant screen, offering an interactive experience that has the added bonus of being able to display logos. Digital graffiti walls can also be used in conjunction with a photo booth, so that you can add some artwork to your portrait. As with the photo booth, instant upload is available so that guest’s finished artwork can be immediately displayed on Facebook, Twitter, Instagram, or Pinterest. A great way to get that company logo displayed to a wider audience!
EDIBLE (OR DRINKABLE) LOGOS
Food and drink is increasingly being used as a way of displaying messages, branding and of course, corporate logos. These neat ideas are great to use throughout your event as a way to display your company or event logo, and to dazzle your guests.
Live Ice Sculpture Luge
Your guests will love watching a talented ice sculptor create a frozen work of art that is revealed to be an amazing 3d corporate logo. Talk about live art! Not only are ice sculptures great to look at, but they can also be used as a novel way to serve chilled drinks or present food. This is an extravagant way to ensure your logo is displayed at your event and a sure-fire way of attracting plenty of attention from attendees!
Cookies, Smarties, and Rice
Edible fondant logos on cookies, cakes, or cupcakes are always popular with guests and so colourful. Lately we have ordered a particular color of Smarties and branded them with the client logo or name. The supplier told us that they even put logos on rice. What?!
ENTERTAIN GUESTS & DISPLAY YOUR LOGO
As corporate events demand more from their event entertainment, so performers have been quick to respond. Event planners looking for acts and shows that can wow audiences and display company logos at an event are blessed with many choices. Below are some of our favorites.
Have your logo displayed in a memorable and magical way. Watch in awe as a digital magician pulls an inanimate object out of a tablet device. This is a great option for the drinks reception, as an after-dinner show, or at your trade show stand. Ipad magicians can incorporate logos in to their digital routines, which are guaranteed to draw the crowds at your event, create a real talking point at the event, and leave guests spellbound.
Roving statues come in a huge variety of sizes and shapes and are a great addition for drinks receptions, or to greet guests, at a variety of corporate events. One of the great things about roving statues is the ability for many of them to display logos thanks to their array of special effects.
The ever popular corporate caricaturist has moved with the times and gone digital! As a result, company logos or branding can be included on each portrait, which can be instantly uploaded to social media or emailed. Digital caricaturists are live entertainment that offers a great addition to events, with the ability to mix and mingle with guests whilst displaying your company logo to great effect.
Event planners that want to really inspire attendees must always be on the lookout for new and exciting ways to display logos at events. Using alternative ways of displaying a logo – through the use of entertainment, food, or technology – will not only inspire your guests, but really create a buzz, and a talking point at your next event. There is also the added bonus that a unique concept will also encourage guests to take to social media and talk about your event to a wider audience (with logos included!).
You might also enjoy reading: