Building a Business with the Power of Promotion
Next, we started doing some work for Konings Wholesale and Subaru. The word was spreading. Bright Ideas Events was the company to call when you needed creative events and reliable service. Now things were definitely heading in the right direction!
During the Christmas season, I coordinated a HUGE Christmas Party for 700 guests at the Enterprise Hall on the Plaza of Nations. Looking back, I see now that it was an incredibly large undertaking for me at this stage of my career. The theme was a Traditional Christmas, so I went all out with oversized décor to fill this large, high ceiling-ed space. I brought in 15’ tall live Christmas Trees, flanking them with snow blankets and 20’ tall Snowman from Parade Floats. Another popular feature at this event was the Photo Op Station. I had rented an old fashioned sleigh and nestled amongst the live trees for guests to climb in and get their photo taken. The photos were gorgeous!
Looking at the photos now, the biggest accomplishment that jumps out of those pictures is the fact that I somehow decorated the pillars to look like Candy Canes. I don’t even remember hiring a genie lift, but I must have. Those poles are about 60’ tall. The effect was stunning! 1992 was drawing to an end and we were already booking events for 1993. There were two distinct seasons appearing in my target market – Summer (picnics) and Winter (Christmas parties). This seasonal trend would sustain Bright Ideas over the next decade, as I built my corporate event planning business. In my next post… on a roll and gaining momentum!