Page 10 - Full Complete Book - Merged June 29
P. 10
Chapter Two - 1989

Focus Over Frustration - Don't Give Up!

1989 was a tough year. The ups and downs of our new event planning

company were insane. For me, my partner, and Bright Ideas. The
difficulties we had experienced in our first year of business were

nothing compared to what we were going through now.

We were struggling to

find our niche in the

marketplace, realizing
that offering a wide

variety of events also

meant we were
constantly learning to

plan different types of


Sporting Events were so much different to plan than Company Boat

Cruises. Company Picnics were nothing like a community Trade Shows.

We spent so much time and energy trying to learn how to plan each
particular event type that we were running out of steam. Something

had to give.

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